demo · made-up accounts and numbers

Account monitoring

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Spend, last 7 days——

Red alerts—to look at today

Yellow alerts—to keep an eye on

Accounts read——

Things to look at

Calculated by the overnight round on the last 7 days against the 7 before, with minimum volumes. Red first.

#	Account	Campaign	What

Accounts

Last 7 complete days against the 7 before. The account's cost per result only appears if all its campaigns have the same result; otherwise it is per campaign, below. CTR = link clicks / impressions. Tap an account to see its campaigns.

Account	Status	Spend	vs before	Results	Cost/result	vs before	CTR	vs before	CPM	vs before	Frequency	Real leads

Campaigns

Campaigns that spent in the last 7 days, on or off.

Spend per day, 30 days

CTR and CPM per day, 30 days

CTRCPM

Campaign	Status	Spend	vs before	Result	No.	Cost/result	vs before	CTR	vs before	CPM	vs before	Frequency	Detail

This is a demonstration copy: seven made-up accounts and fifteen made-up campaigns, thirty days generated with a fixed seed. The real page has the same shape and reads the accounts every night at 02:30.