Andrea Rega, digital marketing specialist who builds tools with AI.

01Frequently asked questions

Who is Andrea Rega?

A digital marketing specialist. He works on strategy, campaigns, creatives, data and growth for small and medium businesses, and builds with artificial intelligence the tools he needs to do it reliably.

What is AndreawithAI?

It is the name of this portfolio. It has two parts: the tools built with artificial intelligence and in use, each with the problem it solves, how it is used, how it is built and the results with their source; and the marketing cases and themes from client work: the cases with the starting point, what was done and what worked; the themes with episodes from different clients.

What has he built?

The tools:

• A customer assistant inside WhatsApp: it answers recurring questions in the customer's language, at any hour, and hands the conversation to a person when needed.
• A cash flow that updates itself: a cash flow sheet fed by the sales platforms' data: it updates with a single sentence and stops if the numbers don't add up.
• Static ad creatives, from brief to ad: a flow that turns a brief into three concepts, produces the images and, only after explicit approval, uploads them to Meta as paused ads. Demo with an invented brand.
• The night round over the ad accounts: an automatic check that goes through the Meta accounts three evenings a week and, the next morning, flags only what needs action. Demo with made-up data.
• The day's summary, in thirty seconds: it gathers the day's activity from six different sources and sums it up on a single page, keeping facts apart from judgement. Demo with made-up data.
• The morning bulletin on the ad accounts: every night it reads all the ad accounts; in the morning it shows one page with a sentence per account and the things to look at. Demo with made-up data.
• A second brain that tells me what to do each morning: work notes, linked to each other and kept in order by an assistant. Every morning the to-do list comes out of them, and every closed item goes back into the note it came from. Demo with made-up data.
• A portfolio in a single file: eTFs and crypto in a single app: real exposure, how net worth moves and estimated tax under Italian rules. No server, no subscription.
• A trading agent with fixed rules: an automatic system that opens a position only when three independent conditions are true together. A language model reads the news, but does not decide.

What does he do in marketing?

He manages Meta Ads and Google Ads accounts and campaigns, looks after websites and tracking and produces the creatives, for small and medium businesses. The cases and themes told here, without naming the clients:

• Online fashion: a shop in decline for two years, growing again: a fashion e-commerce was losing 27% of its revenue a year. Measurement fixed, Meta account rebuilt, TikTok alongside: in 21 months about €290,000 more than the earlier trend. Client not named.
• Technical training: from wrong clicks to booked appointments: a technical training centre that was paying more than a hundred euros for every lead. Wrong keywords stopped, offer changed, one landing page per course: in three weeks the cost fell to a sixth. Client not named.
• Car detailing: a website that opens, and appointments at less than half the cost: a car detailing shop with a website that took fourteen seconds to open and a Meta account that had been idle for a month. Website fixed, tracking cleaned up, campaign restarted: the cost of an appointment fell from 21 to 8.6 euros in two weeks. Client not named.
• Zero leads doesn't mean zero leads: meta showed few leads, sometimes none, but the client was receiving them. Comparing spend with what really comes in is the check I run on every account.
• The number that counts: who pays: more than a thousand leads, 26 paying customers: a lead costs €13, a paying customer about €600. That's why, on every account, I compare the leads from the ads with who actually paid.

How do these tools work?

With explicit checks, a log of every operation and a person who approves the decisions. Where a number doesn't add up, the tool stops and says so instead of carrying on.

Why don't the clients have names?

By choice: the work for clients, and the marketing cases and themes, are described without naming them, with the essential numbers. The demos use made-up data.

How do I contact Andrea Rega?

Through his LinkedIn profile, or through the contact at the bottom of every page of this site.